Creator | Writer | Director Gretl Claggett talks about STORMCHASER and tees up the trailer for her award-winning film/long-form dramedy pilot.
A woman meets her boyfriend for a romantic night out, a martini triggers childhood memories that threaten her ability to trust and love. Based on true events and a poem, narrated by Julianne Moore.
More than 3,000 attendees discovered how leaders are redefining customer engagement in the cognitive era through innovation and personalized experiences.
Objective: Invent a fresh, singular opening to entertain and inspire the audience, while also focusing them on the main message: IBM turns WATSON real-time cognitive data into an art form.
Methodology: Merge IBM cognitive data visualizations, custom-made 3D motion graphics, and real-time 3D-rendered I-Mag effects on the upper screen with an artist “live” drawing plus pop & lock dancers interacting with her real-time painting projected on the bottom screen. This visual panorama — fused with a musical score mixing digital and human sounds — quickly immersed the audience in the keynote’s spirit of celebrating innovation.
Results: Shortly after the opening, #IBMAmplify trended #1 on Twitter. #IBMAmplify Twitter activity by industry analysts reached more than 900K followers, with 427M total Twitter impressions for the overall conference.