Get to Know Gretl
These are days of radical reinvention … and I’m no stranger to that.
With MFAs in Acting, Poetry, and Nonfiction, plus successful stints as an On- and Off-Broadway actress, branded content producer, and business development executive, my eclectic arts and business background have built a strong foundation for a career steeped in storytelling — from creating short- and long-form narrative content to tech-forward immersive experiences for the world’s biggest brands.
As a creator, director, writer, and experiential creative director, I’m committed to telling singular stories that entertain and catalyze conversations that can transform cultures.
My first film, Happy Hour — narrated by Julianne Moore — screened as an official selection at 18 festivals, winning awards and garnering praise from Oscar-winning Writer/Director Robert Benton: “Happy Hour is a lush, elegiac film about an extremely difficult subject and Ms. Claggett handles it masterfully.”
My second film, STORMCHASER — is a female-forward, nuanced satire that allegorizes this era in “Merica”: Global Warming, Disaster Capitalism, Trump, Bullying, #MeToo, Morality, a Shrinking Middle Class and Country Divided. The film/pilot has been selected to screen at more than 45 festivals around the world — and won AMC Network’s Inaugural Best Female Creator Award at Stareable Fest 2020. Other awards include multiple wins in the following categories: Best Director, Best Screenplay, Best Film, Best Pilot, Best Cinematography, Best Actress, Best Actor, Best Ensemble Cast, Best Original Score/Soundtrack, and Best VFX.
I cut and restructured the story to make a shorter, 15-minute film, FLIP THE SWITCH, which was a finalist in the 2020 international Stage 32 Short Film Program Contest, and is at the start of its festival run. Company 3 — who color-graded both 4K versions — is sponsoring a High Dynamic Range (HDR) finish to STORMCHASER, which was the first indie production to shoot on Sony Venice CineAlta cameras with Sigma Cine lenses.
Another passion of mine is pioneering the use of innovative technologies to shape inspiring brand stories — from writing and directing Sony’s first-ever 4K 360° cinematic music video to creative directing high-profile events, such as Entertainment Weekly’s inaugural festival, PopFest, in Downtown LA, and IBM’s Partner World in San Francisco plus its Amplify Conference on Watson Cognitive Marketing in Las Vegas.
One of my specialties is merging live performance with state-of-the-art multimedia. “Cognitive in Motion,” IBM Amplify’s opening experience — which I conceptualized, wrote, directed, and produced, incorporating ‘pop & lock’ dancers, Notch (real-time generated art), and IBM cognitive data visualizations — won two top Telly Awards.
I kicked off 2020 directing three episodes of a comedic, indie, short-form digital series, Chronicles of a BLEEP Year Old Woman, and am currently writing and developing a memoir manuscript, a feature-length, and a long-form narrative project.